Let’s bake the world a better place!
When in need of therapy, start baking because baking is cheaper than therapy. And, the secret ingredient in baking is always love. That being said, it’s time to unveil the latest baking trends of 2023!
Have a look at what the new year brings to your plate this year and get inspired!
Sweet + Spicy = "Sweet +"
According to Kamesh Ellajosyula (President and Chief Innovation & Quality Officer of Olam Food Ingredients), consumers are more likely to heat. They’re showing a specific interest in heat that goes beyond the level of heat to varieties of pepper, pairing it with other flavours and underlying flavour notes. Consumers have shown an increased interest by 53% in spicy honey over the last two years. There’s no stopping this trend anytime soon. The idea of layered flavour notes being paired with sweet + umami are a growing preference of the adventure seeking consumers. In the same way, sweet + fermented flavours are drawn from other cultures and are a global inspiration for the consumers. When you start exploring, you’ll come across various flavours like vinegar, kombucha, miso and beer.
Good Mood, Food and Healthy Planet
At the time when economic stress customers are lowering their needs for responsible sourcing and production to save money and resources, consumers are also searching for ingredients in cookies and pastries that are eco-friendly. Consumers prefer to go for healthy packaged pastries, cakes, and all baked goods. Consumers today value –
- Zero-waste
- Soil health
- Conscious consumption
- Transparency
- Trust and craftsmanship
- Regenerative farming
- Sustainably sourced ingredients
- Smart & Sustainable packaging
Fun fact – Did you know when asked about diet and food from local producers, 3 out of 5 global consumers consider it extremely important. Apart from good food and mood, now the major concern of the consumers is on environment-friendly options, be it the baked goods or its packaging.
Newstalgia
The classic flavours are driving the creation of new products. Customers are looking for items that offer them comfort and excitement at the same time. This is why there are new twists in the baking industries to allow them to enjoy a memorable experience from their childhood with a refreshment of something new. Think of vegan brownies, matcha flavours, and cupcakes inspired by coffee beverages. All these trending bakery concepts have given bakers and chefs an excellent opportunity to explore local flavours, keeping it closer to their roots. Are you ready for a new element and a unique experience?
Fun Fact – Consumers are highly demanding flavours and formats with 67% of new tastes paired with known flavours with excitement around the classic seasonal flavours like maple, apple and pumpkin spice.
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Updated Classics
Key lime pie, lemon meringue, creamsicle and so much more. Classic citrus desserts and baked cookies are becoming popular among the consumers. Today, customers instantly feel comfy when you bring new life into the old favourites. Customers find it exotic enough!
Health and Happiness
Citrus is the most trending flavour in the baking industry because of the healthy punch it provides to the customers. It’s rich in antioxidants and vitamin C and also perks up your mood with zingy flavours and bright colours. Isn’t it surprisingly amazing?
No More Shying Away - Embrace the Floral Flavours
If you’re the one who shy away from the flavours like lavender or rose, then don’t! Don’t be scared of your baked goods smelling like your great aunt’s closet. These herbaceous flavours play a subtle role in your baking marathons plus add up something in your fruit profile.
Street Food Inspired Baked Goods and Desserts
For most of the population, street food is the representation of authentic cultural flavours. Spice blends and popular snacks are in for the inspiration. For instance –
- TajÃn Clásico is a famous blend from Mexico that adds a variety of sweet and savoury flavours to your cookies. Many call it seasoning salt as well. You’ll find it in fruits, cocktails and corn too. It consists of salt, lime and mild chillies.
- Similarly, there’s Mangonada that provides sweet, tart, spicy, and salty – all the flavours in one bite.
- The same goes for chaat masala from India. It’s a spice blend made with dried mango powder, ginger, cumin, black pepper and other spices.
Concluding Thoughts
Customers today are continuing to expand their horizons by experimenting with food from different cultures. The same goes for the bakery products too. People fond of baked products are now looking for versatile, healthy and homely options. Consumers are searching for overall healthy and eco-friendly options. From baking to custom packaging, they’re looking for an all-in-one package. Consumers are behaving like the kings and queens in the baking industry.
Are you ready to make a blend of trending and classic?
